Swachh Sagar, Surakshit Sagar Campaign It is the first-of-it | Schemes( upsc) Champions camp

Swachh Sagar, Surakshit Sagar Campaign

It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it.

The Campaign will culminate on "International Coastal Clean-up Day" (17th September 2022).

The day aims to increase public awareness about the accumulation and negative impacts of litter in oceans, on coastlines and on beaches.

Globally, "International Coastal Clean Up Day" is celebrated on the third Saturday of September, every year.

Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying the marine life.

A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity

Objectives:

Running a cleanliness campaign along India’s entire coastline.

To reduce marine litter.

Minimising the use of plastics.

Encouraging segregation of waste at source and waste management.